Received this Coffee yesterday from my sister in San Juan Puerto Rico never had it before living in California. I thought Peet’s was good but boy…. This coffee is not too dark this coffee is not too light. The flavor is great. I get the ground coffee, which is almost grounded like a Turkish style very powdery and I has the full flavor. I if you wanted a little bit darker, you can put it back in your coffee grinder . But I got the ground and it’s perfect for me right now.